Marketing Services: Brand Partner
Creative brand partner offering comprehensive marketing and product development services for market success
Trusted by Canadians Since 1949
Celebrating 75+ years as leading Canadian supplier of recreational games, fitness, and sporting goods under both house and licensed brands, our extensive experience and established infrastructure make usĀ an ideal marketing partner in the Canadian marketplace.
At BY Group (BYG), we offer aĀ full range of marketing services designed toĀ maximize your brand's potential andĀ visibility throughĀ innovative marketing strategies, strategic product development, and sophisticated packaging design.
It's the creativity of our team that sets us apart. We have extensive experience marketing for countless industries including sports & entertainment, health & beauty, finance, travel, and our hallmarks, fitness & recreation.Ā
Key Marketing ServicesĀ
BrandingĀ
We createĀ compelling go-to-market strategies and comprehensive marketing campaigns tailored to your objectives for an existing or new brand and/or product line.Ā
Don't know whatĀ those brand objectives are?Ā Does your existing brand need a refresh? In consultation with you,Ā we'llĀ craftĀ your brand identity and develop a timeless aesthetic with in-depth brand guidelines.
Of course, there's also the option of marketing your product under one of our existing in-house brands, IBF Iron Body Fitness or Swiftflyte.Ā
Already have an established brand? We'll adhere to, and uphold your brand standards to a T. We'll utilize your media assets and product copy effectively, anywhere and everywhere.Ā
Product Development
Have an idea for a new product?Ā Leverage our expertise to develop products that align with current market demand and trends.
From the initial ideation of creative concepts, to go-to-market execution, we'll develop your "product personality," and consult with you on its creative direction from start-to-finish.Ā
When it comes to marketing, content creation and product positioning are our specialties. We offer in-house graphic design, video production and photography services to craft the look and feel of your product.Ā
Retail Packaging Design
We specialize in designing visually-appealing and sustainable product packaging.
We ensure compliance with Canadian regulations for bilingual packaging and product manuals, thanks to our in-house translation service, and our many years of partnering with countless major Canadian retailers.
Need a global identifier (GID)? We'll assist in registering for your GS1 company prefix and can create your product barcodes for you.
Social Media Management
We develop customized strategies to maximize your online presence and engagement, and grow the visibility of your brand and products in this marketplace.
We'll establish your social presence, grow followership, utilize paid advertising and strategically post content on a consistent basis to build awareness, drive engagement, and increase sales.